Youstar - Case Study
Inspired by Netflix and YouTube, Circcle is a modern, clean, and edgy design that showcases high quality video sharing.
The Process
During the last several years, SEO professionals and site owners learned to dread this word. For them, it had nothing to do with that cute little animal trying to run around down there on the South Pole - it had everything to do with site penalties and ranking drops.
Solutions
Penguin might be the most dreaded algorithm but Google doesn’t rely only on it. If you need a brush-up course on various birds Google is using to better the user experience, check out John Lincoln’s explanation of Penguin, Hummingbird and Pigeon.
Building User Base
High resoulution images are going to look beautiful on this site.
More Creative Testing
Each page is specially engineered and search-engine-optimized (SEO).
Strategic Segment Hunting
Easy to understand documentation and video tutorials included.
Logo
Of course, not just any content – dense, relevant content is one of the strongest SEO ranking factors in 2016.
Branding
While Google is keeping its mouth shut about how exactly social signals influence ranking, it’s apparent that they do.
The list goes on of course. A lot of sites owed their Google page #1 ranking to such techniques. Penguin was especially designed to recognize those pages and bury them in the SERPs. A lot of sites that ranked great would find themselves dropping to page 20 over night. Of course, Penguin in its earlier versions also had its fair share of problems.
Some good sites would get axed as well and it would take months for them to recover. That’s because Penguin would get run infrequently, as I already pointed out. You could only get penalized during one of those runs. Also, your penalty could only be lifted after Penguin’s next crawl.
